Stefano Gabbana and Domenico Dolce shot by Vittorio Zunino Celotto/Getty Images
Rumours have been circulating for months that Dolce & Gabbana’s D&G line would soon be folding, and the announcement came this morning that now is the time, making today’s Spring 2012 runway show the last.
D&G was created as a sort of younger, fresher, and cheaper alternative to the traditional line, but lately retailers have noticed that while the pieces are popular, the prices were getting too high. Having a roughly similar price point was hurting both brands, so while this decision isn’t a surprise, neither is it a huge disappointment. While some European retailers are confused by the decision, claiming that the D&G line was far more commercial and popular for shoppers, the designers said in a press statement that the decision will bring “even more strength and energy to [their] collections.”
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