
Illustration by Lewis Mirrett
Word: Uniqlones
Meaning: People who dress head-to-toe in the plain, quality, identikit clothes of Japanese mega-chain Uniqlo. I thought I’d invented this neologism and remembered it again while reading a piece on the company in one of London’s weekend style mags (I was lagged and forget which one it was). But, no, it was also the title of a New York Magazine feature last year. Eff you, New York!
Usage: “That ad agency party was a total attack of the Uniqlones.”
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Lovely in…school boy charm
