They said/We said: Okay, so is Marc Jacobs really, really, really the new guy at Dior? And who, for that matter, is in at Vuitton?

Date August 25, 2011

By Louise Coleman

Recently, we talked about the rumours speculating Marc Jacobs’ move from Louis Vuitton to Dior; but today the issue has gained further momentum. Dun dun dun!

Sources claim that Bernard Arnault has officially named Jacobs as Galliano’s replacement at Dior, and an announcement is forthcoming. Moving down the fashion industry ladder, our next question inevitably is: Who will be replacing Jacobs at Vuitton?

Surprisingly, or not, all fingers point to Phoebe Philo, the woman credited for turning around the now-coveted Céline. Don’t fret, Céline lovers—it appears that Philo will simultaneously act as Céline’s creative director, meanwhile taking on Jacobs’ job at Vuitton. Pressure much?

WHAT THEY SAID…

Fashionista: “A Dior spokesperson was reached and they said, “I have no comment,” which we all know is code for “probs.” [Fashionista]

The New York Observer: “Since he took over at Louis Vuitton in 1997, Mr. Jacobs has seen the brand’s value and reach increase immensely. Mr. Arnault will expect to see a similar growth spurt at Dior once he moves Mr. Jacobs from one LVMH brand to another.” [Observer]

WHAT WE SAID…

Susie Sheffman, fashion director: “I can’t wait for the domino effect this shakeup will have in Paris. Bring it on! With Marc Jacobs in at Dior, the return of the It bag can’t be far behind.”