Attention Joe Fresh fanatics. Today, we bring you the woman behind your favourite spring (and summer, and winter…) visions. As the brand’s style director, Adrienne Shoom heads up all styling and imaging for all of its marketing campaigns, print ads, commercials and in‐store visual campaigns. She’s also the champ behind the brand’s much-anticipated fashion week shows. So, how does she do it all? Here’s at least a partial answer.
I would like to say that my husband bought this <b>Alexander Wang</b> Emile tote for my birthday or our 20th wedding anniversary—but I actually bought it for myself. It was love at first sight! I love simplicity, a minimalist at heart, so I only carry around the essentials. It’s a good thing I don’t wear much makeup!
Green & Black’s organic extra dark chocolate, the perfect antioxidant! My <b>Canon</b> camera for on-the-go street style inspiration—you never know when you’ll need to take a picture! I love my <b>Comme des Garcons</b> wallet (best wallet ever!), because it’s small enough to fit anywhere, but big enough to fit all I need it to. And of course my <b>Paul Smith</b> glasses, complete with signature cloth.
I try to be an all-weather cyclist—lucky for me it was a mild winter! Here are my bike keys and house keys, all held together on my <b>Puma</b> lanyard (sometimes it’s more about function that fashion!). I love my <b>Joe Fresh</b> vintage-inspired shades—perfect accessory for my bike helmet. And I never leave home without my bike light, since you never know when I will be riding home at night!
I always bring my Joe Fresh notepad with me wherever I go, and my Maritime Hotel pen. The Maritime is my home away from home when I’m shooting in NYC—it’s located in the Meat-Packing District. It’s one of my favourite hotels in New York, and only steps from Milk Studios, where we often shoot. I keep my headphones and iPod on me in case I need to rock out, and my iPhone to keep in touch. And my <b>Michael Kors</b> mirror for last minute touch-ups.
I always keep my <b>La Roche-Posay</b> hand lotion (for my extremely dry hands) close at hand (get it?). And I love my Joe Fresh lip tint in “Berry”—I love this colour—but I’m also a huge fan (when I’m feeling a bit adventurous with makeup) of the Joe Fresh matte lipstick in “Melon.” I make sure to keep my <b>La Mer</b> lip balm with me at all times. (Need I say more? It’s perfection!) And I’m obsessed with groomed brows, so I always travel with my <b>Shiseido</b> brow gel.