While there’s no official statistic, we feel pretty confident in stating that readers of Into The Gloss are more likely to spend an extra 10 minutes rearranging their makeup collection after applying it each morning. It’s simply impossible to read one of the site’s signature Top Shelf profiles without taking a moment to reconsider both your own catalogue of beauty products and how they’re displayed—and we have Emily Weiss to thank for that. Since launching Into The Gloss in 2010, Emily has changed the beauty blogging game.
Much of the content on Into The Gloss is about the hair, skincare and makeup habits of everyday (albeit high profile) people. It’s clear Emily Weiss knows the power of personal testimonials—hearing about the effectiveness of a new serum or unusual makeup remover sounds much more appealing when coming from the mouth of a stylish insider. Of course, the sleek design, backstage tips and tricks, effortless-looking makeup shoots and Instagram-worthy images on Into The Gloss posts also help with the appeal.
As for Emily Weiss herself, we had a chance to meet up with her last month when she was in Toronto to host Holt Renfrew’s Powder Puff Beauty Party. And in lieu of being able to explore the beauty products in Emily’s bathroom we decided to take a look inside her Wendy Nichol bucket bag—which still contained enough beauty products to keep us satisfied. Ready to explore? Read on!
My Wendy Nichol black leather bucket bag may look petite, but it holds everything. I was drawn to it because it's kind of tough and a bit goth (if ever you find yourself in NYC, you've GOT to check out one of Wendy's stores downtown--I literally want every gold spike earring, every bag, and every piece of drapey black clothing she makes).
Fresh breath is essential, if not always naturally occurring, so thank the good lord for Listerine strips. Other upkeep essentials: Hourglass' super-pigmented and super-smooth liquid lipstick; Dior's Crème de Rose Lip Balm, which smells amazing and give just a hint of shine, so it's perfect for prepping lips for a heavy lipstick or gloss; Estée Lauder's dual-end eye pencil, with which I've been obsessed for years (one sides' black, the other's brown---options galore!); and Almay makeup-remover sticks, to prevent raccoon eyes on the go...and for when my eyes get a little too smoky.
I am crazy about moisturizing...as you can see. A little bottle o' Lubriderm for my wind-battered hands; a tube of Chantecaille's gentle Magnolia, Jasmine, and Lily Healing Emulsion for my face (it helps reduce inflammation and redness; inevitably, my cheeks become ruddy during the cold months---<i>ugh</i>); La Prarie Eye Makeup Remover, because YOU MUST TAKE OFF YOUR MAKEUP BEFORE BED (or at least that's what EVERYONE I've interviewed implores me to do...I try!); and La Mer's Moisturizing Soft Cream. I prefer it to the original version since it's fluffier and more easily spreadable on my forehead, nose, and cheeks--plus, it makes a great pre-makeup 'primer.'
My iPhone and my Cannon S100: two of my most important, and most often abused (and almost lost), pieces of technology. I'm <i>always</i> equipped with both items, plus extra batteries and a Mophie charger, so that I'm prepared for any off-the-cuff interviews/photo shoots that come my way, whether on the subway, street, or at a party.