Alexander McQueen casts Kate Moss as a futuristic urban warrior in its Spring 2014 ad campaign

Date January 27, 2014

Alexander McQueen Kate Moss Spring 2014 — Photography by Steven Klein

See the Alexander McQueen ads starring Kate Moss »

In just her latest chameleon turn, model superstar Kate Moss is a futuristic urban warrior for Alexander McQueen’s Spring 2014 ad campaign images, which debuted online today. Part tribal goddess, part bondage queen, Moss looks totally fierce in a decidedly dystopian and unnatural setting shot on location in East London. Despite being a friend of the late designer, this is Moss’s first appearance in an Alexander McQueen ad, this time shot by long time McQueen collaborator Steven Klein.

In the ads, Moss’s Day-Glo cropped hair is gelled back for maximum impact, making her signature gaze all the more enchanting. Zipper-encrusted collars, pleated leather skirts and full feathered pieces show off the model’s svelte 40-year-old bod, while the gold arm cuffs highlight the vibrancy of her hair. Even the lookalike voodoo doll Moss shares the camera with is outfitted in replica miniature get ups.

If the shoot—coupled with a haunting short also shot by Klein and featuring some off camera heavy breathing—has you a little spooked, consider that ahead of the curve. McQueen himself was long lauded for his unsettling shows and controversial themes, so these images are pretty textbook for the label.