Trash meets class in Jeremy Scott’s surprisingly elegant Moschino Fall 2014 ad campaign

Moschino Fall 2014 Ad Campaign
Photography by Steven Meisel for Moschino
Moschino Fall 2014 Ad Campaign
Photography by Steven Meisel for Moschino

See the Moschino Fall 2014 ad campaign here »

Much has been said about Jeremy Scott’s wild Moschino debut collection, which hit the runway in a blaze of junk food glory earlier this year as part of Fall 2014 fashion week in Milan. Amongst the adjectives used to describe the McDonalds-inspired collection, “trashy,” “over-the-top” and maybe even “delicious” come to mind, but “elegant”? Probably not.

In the just-released ad campaign for the collection, Scott flips that right on its head, with a series of elegant photos starring Linda Evangelista, Stella Tennant, Saskia de Brauw, Carolyn Murphy, Karen Elson and Raquel Zimmerman as modern-day society swans in the trashy wares. Photographed by Steven Meisel and styled by Carlyne Cerf de Dudzeele, the black and white photos recall mid-nineties Peter Lindbergh while keeping it classy with boucle and Guido Paulo updos.

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