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Joe Fresh Spring 2014: From raw-cut denim to watercolour flowers, it’s all about the navy blues next season

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Joe Fresh Spring 2014

Photography by Jenna Marie Wakani

See the Joe Fresh Spring 2014 collection »

Joe Fresh is feeling blue. And why not? It is the complementary colour to the brand’s signature orange after all. Blues of all shades permeated the Spring 2014 collection, in camo print, reptilian blouses, sleek suiting and, most notably, denim. “All the raw-cut denim to me is really super cool,” said creative director Joe Mimran backstage before the show. The fabric was used in everything from a tiered pencil skirt to a trench coat and floral damask trousers.

The designer also looked to classic chinoiserie prints for inspiration. “When you think of indigo, I always think of china blue. I was very interested in all of the blue-and-white vases and carpets,” said Mimran. Delicate red dresses and silk pyjama suits printed in watercolour flowers brought an antique element to the collection. This boudoir look was continued with a spaghetti-strap negligee dress in sparkling navy.

It wouldn’t be a Joe Fresh runway show without a few celebrities on the runway and in the front row. Back on home soil after touring the fashion week circuit were Grace Mahary, Anaïs Pouliot, Alana Zimmer and Kate Sommers. Elisha Cuthbert brought her hubby, Toronto Maple Leafs captain Dion Phaneuf, who must have been tickled pink to see the varsity tees and sporty shorts in his team’s colours.

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