After a stellar Spring 2014 debut, The Gap’s new rock star creative director Rebekka Bay has clearly cemented a new ID for the brand: cool, current and oh so All-American. Her latest collection, for summer, has all of those elements too.
Picking up where she left off for spring, The Gap’s summer collection features casual wearable denim pieces and soft structured whites in a myriad of cool-girl pieces like colour-blocked button downs, paisley short shorts and star-printed slip-ons. Mid to light wash denim monopolizes the collection from skirts and boyfriend jeans, to dresses and vests.
After taking on her role as creative director last year the minimalist style mastermind has worked to design the best foundation pieces, creating strong groundwork elements of any collection. The collection, out in Canada on May 5, 2014 is sure to be popular with brand devouts and re-discoverers as well.