FASHION Magazine

A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief period of time, then quickly disperse. – Wikipedia

Are you a modern art aficionado or do you just love a fabulous spectacle? FASHION Magazine invites you to participate in a live urban art installation.


Date:		Saturday, June 7, 2008 (rain or shine)

Time:		11 a.m. sharp

Meeting Point:		Toronto Life Square Northwest corner of Victoria Street & Dundas Street East (look for the white balloons) After an initial briefing at this location, we'll proceed to Dundas Square for the performance. Click here for a map*.

Dress Code:
Your brightest whites (at least one item - white t-shirt, white dress, white pants, white shorts, white wedding dress, white blanket, white bathing suit, anything white...)

The Concept:
Strike a pose and join FASHION Magazine’s “freeze frame” flash mob on June 7, 2008. Upon receiving the signal, the assembled participants will freeze for five minutes in a fashionable pose. A key part of this performance is the public reaction. With more than 860,000 people passing the corner of Yonge and Dundas each day, the interaction between frozen subjects and observers will create a fascinating spectacle.

This idea was inspired by “Frozen Grand Central”.

FASHION Magazine’s photographer and videographer will be on scene to document this performance for an upcoming editorial feature.

Invite all your friends!
Free and all-ages!