Inside Justin Bieber’s Purpose tour merch pop-up shop at Nomad in Toronto
We’ve gotten used to plenty of cultural mashups as of late. Today, that includes skater boys wearing Metallica T-shirts while extolling the virtues of Justin Bieber. Once the patron saint of puberty worldwide, Stratford’s very own has become a star for real. A style star too, with the merch for his latest tour (created by Fear of God designer Jerry Lorenzo) becoming so popular that it warranted pop-up shops in New York, and this week, in Toronto. The merch itself is a mashup too, combining the best bits of Vetements, Thrasher, Off White and ’90s metal Ts for as low as $45 a pop.
When I rolled up to the shop this morning, the line of Yeezy-wearing fans circled the block. By the time I left (with a muscle T in tow), it had doubled. Here, we capture the day in all its Belieber glory.
The Purpose pop-up runs through tomorrow, May 19, at Nomad (819 Queen Street W.) in Toronto. For more information, visit nomadshop.net.
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
Photography by Mauricio Calero
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We've gotten used to plenty of cultural mashups as of late. Today, that includes skater boys wearing Metallica T-shirts while extolling the virtues of Justin Bieber. Once the patron saint of puberty worldwide, Stratford's very own has become a star for real. A style star too, with the merch for his latest tour (created by Fear of God designer Jerry Lorenzo) becoming so popular that it warranted pop-up shops in New York, and this week, in Toronto. The merch itself is a mashup too, combining the best bits of Vetements, Thrasher, Off White and '90s metal Ts for as low as $45 a pop.
When I rolled up to the shop this morning, the line of Yeezy-wearing fans circled the block. By the time I left (with a muscle T in tow), it had doubled. Here, we capture the day in all its Belieber glory.
The Purpose pop-up runs through tomorrow, May 19, at Nomad (819 Queen Street W.) in Toronto. For more information, visit nomadshop.net.
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