Muskoka for the day! Inside the ballin’ lakeside Grey Goose VX launch

Date September 24, 2014

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Let me just start this off by saying: I flew a plane! Last month, a few Toronto editors and journos were taken on what can only be deemed the most epic day trip of the summer to celebrate the launch of Grey Goose VX, the newest drink from the French vodka brand. Around lunchtime, we were whisked off to Billy Bishop Airport’s private wing (did you even know such a thing exists?), where we were met by a series of seaplanes chartered to fly us to Muskoka. Off we went, with me in the co-pilot seat, for a day of ballin’ vodka tasting and laying out on the dock at Studio B owner David Beaton’s epic country house. Amongst the #blessed guests were The Globe and Mail’s Carley Fortune and Andrew Sardone, society circus master Shinan Govani and The Social host Melissa Grelo, who all, like me, spent most of the day talking about how crazy the idea of flying to Muskoka for the day was.

The drink itself, a vodka and cognac mix with a subtlety just ripe for those with taste buds much sharper than mine, was introduced to us by a pair of French mixologists in similarly jaunty suits. François Thibault, Grey Goose’s Maître de Chai (translation: creator) was flown in for the occasion, as was the brand’s global ambassador Ludovic Miazga. As the sun set, we dined above Beaton’s stocked boat garage and with the first lightening strike, it was back to Toronto in the kind of dramatic fashion that would scare anyone not ever-so-slightly inebriated.

Summer, come back. Please come back.

Grey Goose VX ($100 for 75mL) is available wherever fine spirits are sold.