All posts under ‘Almay’


Beauty Fix: Why you should consider using peels, how to make curly lashes last longer and more

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Beauty Fix

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com.

My eyeshadow seems to be fading fast in this humidity, but long-wearing formulas dry out my lids. How can I get my usual shadow to stay put longer?
As the mercury continues to rise and we creep towards impossible temperatures, we have to do whatever possible to make sure our face doesn’t slide off after mere minutes outside. While long-wear formulas can be extremely effective in staying put, they do dry out and dehydrating the skin in effort to reduce oil on the surface that causes makeup to shift. Instead, try smoothing on a thin layer of eyeshadow primer, such as Nars Smudge Proof Eyeshadow Base ($24, narscosmetics.ca) prior to applying any eye makeup. This eye primer, which is enriched with an antioxidant rice extract, uses a polymer and mineral powder blend to ensure that your eye makeup (cream, liquid, powder, pencil) is anchored effectively for hours on end, even if you’re breaking a sweat. Read more »


Beauty Fix: Why you should use an antioxidant with your SPF and more answers to your beauty questions

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Beauty Fix

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com.

What kind of mascara formula leads to more volume? I’m not in love with my current tube and am looking for a replacement.
As we’ve discussed before, finding the right mascara is a personal thing that involves many factors, such as your own lashes, mascara formula, mascara brush, application and the effect you’re looking to achieve. Generally, you’ll find that mascaras that aim to lengthen lashes have a wetter formula, while more voluminizing formulas are drier in consistency. A just-launched mascara with a drier consistency formula (which also means it will set faster and be less resistant to smudges) is Cover Girl Flamed Out Mascara ($10, at drugstores). The hollow bristles of this hourglass-shaped brush pick up way more product, meaning you’ll get healthy coverage with every stroke. The dryer formula also makes layering ideal—you can keep “pumping up” each lash with product until you have the desired amount of volume. The end result will certainly be impressive enough to keep this tube in your rotation! Read more »


Beauty Fix: Say goodbye to stretch marks, the best bronzer for darker skin tones and more answers to your beauty questions

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Beauty Fix

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com.

I have stretch marks that I’m really self-conscious about, particularly in the summer. Can I do anything to hide them?
You’re hardly alone in feeling painfully aware of stretch marks on your body! Stretch marks are the result of the rapid stretching of the dermis. Men and women alike can develop stretch marks, often from puberty or weight gain. Approximately 50-90 per cent of women develop stretch marks during pregnancy, which makes stretch marks a fairly common concern that ought to be addressed! Try a topical treatment such as Stratamark ($40, Shoppers Drug Mart). This gel forms a thin but essential occlusive barrier on the skin to create an optimized environment to normalize and hydrate the collagen synthesis process, which will lead to repaired skin. The gel is non-sticky, dries quickly and is transparent, so it can be applied any time. Reduced appearance of stretch marks is apparent in as little as a month, which is all the more reason to grab a tube and start applying now! Read more »


Goldie Hawn and Kate Hudson: The talented mother-daughter duo share tips on growing up, wearing makeup and more

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Kate Hudson Goldie Hawn

Photography courtesy Almay

Go behind the scenes with Goldie Hawn and Kate Hudson and Almay »

In terms of famous mother-daughter duos, is there a pair more precious than Goldie Hawn and Kate Hudson? They both have sparkling smiles, contagious laughs and a knack for starring in films that become instant classics. (We’re not the only ones who could watch Death Becomes Her and How to Lose a Guy in 10 Days on repeat, right?) As for their relationship, red carpet snaps and paparazzi shots alike would lead you to believe that they’re an IRL Lorelai and Rory Gilmore. Well, after speaking to the pair on the phone earlier this month, I can indeed confirm: Goldie Hawn and Kate Hudson finish each other’s sentences, make each other laugh and have a genuine mother-daughter rapport that makes you wish they’d adopt you. All of this is to say, it’s no wonder that Almay selected them as brand ambassadors for Mother’s Day. (Psst, it’s Sunday, May 12!) Kate’s been working with Almay since 2010, but this is Goldie’s first involvement with the brand, so I asked the duo about their thoughts on makeup, growing up and more. Read more »


What’s in your bag, Emily Weiss?

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Into The Gloss Emily Weiss in her purse

Photography by Stephanie J. Algieri

Love Into The Gloss? Go inside Emily Weiss’ purse! »

While there’s no official statistic, we feel pretty confident in stating that readers of Into The Gloss are more likely to spend an extra 10 minutes rearranging their makeup collection after applying it each morning. It’s simply impossible to read one of the site’s signature Top Shelf profiles without taking a moment to reconsider both your own catalogue of beauty products and how they’re displayed—and we have Emily Weiss to thank for that. Since launching Into The Gloss in 2010, Emily has changed the beauty blogging game. Read more »


Fall/Winter 2012 beauty trend report: 70 of the best hair and makeup looks and products from New York, London, Milan and Paris!

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Fall/Winter 2012 beauty trend report

By Lesa Hannah and Sarah Daniel

Our Fall/Winter 2012 beauty trend report covers the makeup, manicures and hairstyles you need to know, paired with the best new products. From the moody colours of Dark Shadows to Wild Side’s super saturated shades and groomed ponytails, we have all of fall’s top looks in one spectacular slideshow. Time to start browsing!

See all the beauty trends for fall »

JUMP TO A TREND: DARK SHADOWS | THIN EVIDENCE | FRENCH TIPS | BROW CONTINUUM | CHARACTER SKETCH | AIR FORCE | THE WILD SIDE | MATCHY MATCH | BANDS & BANGS
Read more »


Quotable: Thanks to practicing on her brother’s face while growing up, this A-list star is quite handy with the makeup brush

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Considering her gig as an Almay spokesperson and her Hollywood pedigree, it’s not all that surprising that Kate Hudson knows a thing or two about makeup. The star even told People recently that she does both her and her friends’ makeup for premieres: “If I’m bringing them to a premiere . . . they’ll all come over early and I’ll do their makeup. I love it.” Hudson’s love for makeup was sparked early on by Tom Case, mom Goldie Hawn’s makeup artist, but she also had a convenient canvas to practice on growing up:

“My poor brother. He was kind enough to be my mannequin, and let me experiment on his face. I’d put blue eye shadow on him and we’d laugh.”


Runway to Real Life: How to wear Miu Miu’s red eyeshadow

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Left: Miu Miu Spring 2012 photography by Peter Stigter. Right: Photography and makeup by Dallas Curow. Model: Marième/Next Models Montreal.

Find out how to get the look! »

At Miu Miu’s Spring 2012 show, the models’ faces were left mostly bare, save for a brazen swipe of red across each eye. Bright and severe, the look was a striking accompaniment to the collection’s fairly neutral palette. If you’re bold enough to try it, red is fabulous! So rather than tone down the colour to something more muted, I decided to use a bright, primary red, but soften it by adding both deeper and lighter colours around the edges. Read more »


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