After months of Lady Gaga pulling from the Versace archives, the first ad starring the singer as the label’s face was released earlier this week causing Donatella double takes across the globe. Mother Monster’s transformative skills are in high gear for the photos, in which she dons the designer’s signature middle part platinum blonde wig, stoic fashion face, bodycon wares and more. “She is like family to me, the embodiment of the Versace DNA,” said Versace via press release. Truly, as it appears.
While the web seems up in arms with Gaga’s latest transformation, we got to thinking about Versace ads past. Isn’t “doing the Donatella” what the label has always done? Case in point, this slideshow of Versace advertisements over the years in which Kate Moss, Amber Valetta, Madonna and more have been anointed with the Donatella look.