There’s nothing the fashion world loves more than a new style muse and when Gap hired Rebekka Bay as its creative director last year, our sartorial spidey senses went into overdrive. The mastermind behind upscale H&M sister brand COS, the soft-spoken Danish designer has already achieved cult standing among editors, bloggers and cool kids alike for her sophisticated approach to modern minimalist dressing.
Spring 2014 marks Bay’s first collection with Gap, and if insider reactions at the presentation in New York back in October were any indication, she hasn’t lost her Midas touch. Featuring a summer-ready lineup of acid-wash jeans, bleached pastels and perfectly slouchy sweatshirts, her spring collection is a lust-worthy first look at a re-imagined Gap and a new American style that’s refreshing, relaxed and seriously cool. We sat down with the newly minted creative director after her spring presentation to talk icons, Americana and giving Gap its mojo back.
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