All posts under ‘IMG Fashion’


Toronto is joining the ranks of New York, London and Milan: IMG Fashion has bought Toronto’s World MasterCard Fashion Week

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Photography by Lewis Mirrett

It’s hard to believe that in the space of 13 years, Robin Kay has taken Toronto Fashion Week from a single-sponsor, $25K-budgeted event to the second largest fashion week in all of North America. With today’s huge news that IMG Canada (in collaboration with IMG Fashion) has bought World MasterCard Fashion Week in Toronto, it truly seems like the event has fully come into its own. Read more »


Mercedes-Benz Start Up hits Edmonton and crowns Malorie Urbanovitch its semi-final winner

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Photography by Harvey Miedreich

View the winning collection »

Edmonton had never seen anything like it before. Over the course of two short days, fashion industry experts from New York and Toronto bulldozed into a city of over a million people and changed its fashion beat.

The Mercedes-Benz Start Up program, now in its second year, has again begun its search for the next big Canadian designer, and last night, asked five of the top designers (after a grueling day of interviews with the top 10), to show their collections at the semi-final runway show at David Morris Fine Cars, an Edmonton Mercedes-Benz dealership.
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