All posts under ‘Joe Mimran’

Luminato 2014: 35 photos from the opening night gala inside one very surreal abandoned building


Luminato 2014 Opening Gala

Photography by George Pimentel

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A festival is never complete without an impressive party to kick it off, and last night’s Luminato art festival opening party was nothing but. Toronto’s elite, bloggers and artsy attendees joined co-chairs Rupert Duchesne, Joseph Mimran and Kimberley Newport-Mimran to mark the launch of the 10-day art festival with creative director Jörn Weisbrodt and hubby Rufus Wainwright at the helm of the festivities. Besides drawing Canadian notables like Toronto mayoral candidate Olivia Chow and celebrated stage director Atom Egoyan, Isabella Rossellini was there to promote her upcoming on-stage debut, Green Porno. In tune with the night’s theme, Berlin Underground, the opening party was held in the outskirts of downtown Toronto (Toronto Port Lands to be exact) at the Hearn Generating Station where the abandoned industrial space was transformed into a one-of-a-kind venue for a 450-deep dinner and party. Complete with leather-clad dancers/artists lounging in corners, 1930s German propaganda on projected screens and neon lights bouncing off the exposed industrial interior, the party could not have taken place in a more suitable location. Well-dressed guests (ranging from black-tie attire to jumpsuits and much-coveted crop tops) had the chance to not only get their makeup retouched by on-site YSL makeup artists in super glam vanity stations. From a hopping DJ and buzzy dance floor to a flipbook station and 3D printers, it’s safe to say that last night was nothing short of extraordinary.
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Inside the Joe Fresh and Pink Tartan after party: 21 pictures that prove Wednesday is Toronto Fashion Week’s biggest night


Joe Fresh After Party

Photography by George Pimentel Photography

See the Joe Fresh/Pink Tartan after party pics »  

Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.

Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house. Read more »

Joe Fresh Fall 2014: 48 superb looks inspired by Canada’s epic winter


Joe Fresh Fall 2014

Photography by Jenna Marie Wakani

See the Joe Fresh Fall 2014 collection » 

On the eve of its global takeover, Joe Fresh took a decidedly Canadian approach to its Fall 2014 collection, which debuted last night at World MasterCard Fashion Week in Toronto. Before the show, creative director Joe Mimran offered the words “stay humble,” when approaching such minor company changes as opening in 23 countries in Europe, Asia and the Middle East. But hey, that’s just another day in the life of Toronto’s suave answer to Ralph Lauren.

The polar vortex-ready collection breathed new life into winter staples, featuring a teddy-soft faux fur coat (surely a nod to this Shrimps number seen everywhere outside the fall shows), a sherpa wrap-skirt and a faux fur-topped sweatshirt amongst others. And while they may have felt a little “for-show-only”* the collection’s superb assortment of trim sweats, nubby turtlenecks and pea coats are sure to have cash registers a-chinging when they hit stores next fall.
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Joe Fresh Spring 2014: The complete lookbook


Joe Fresh Spring 2014

See the full Joe Fresh Spring 2014 collection here »

Homegrown fashion brand Joe Fresh went full on blue for its Spring 2014 runway collection, resulting in a series of on-trend pieces that we’re sure will fit just perfectly in your closet this season.

Having taken inspiration from mod silhouettes in the past, Joe Fresh reverted back to the classic A-line, creating figure-flattering dresses in a range of geometric stripe prints. We love a bold print and the brand more than delivers with a vibrant ocean scene on a sleeveless V-neck dress as well as several floral, floral and camouflage motifs. What’s more, the brand amps up attention to detail with a painterly tromp l’oeil print on a tan trench. Scalloped edges add a girlish edge on the hems of a black-tiered skirt and polo shirt.
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Joe Fresh goes international with a just-announced expansion in 23 countries worldwide

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Joe Fresh International

Photography courtesy of Joe Fresh

Today, Loblaw Companies Limited announced that it will expand Joe Fresh to 23 countries worldwide by way of partnership deals with three separate international firms. Fawaz A. Alhokair & Co., Retail Arabia International and Origin & Co., Ltd., will help bring Canada’s largest brand to Europe, the Middle East and Asia respectively. Not too shabby for a brand that started in the grocery aisles, eh? (We’ll just keep using that one forever.)

“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we’ve established at home in Canada. We continue to evolve the brand forward and I’m thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011,” says Joe Fresh creative director Joe Mimran via press release. The partnerships will ensure that Joe Fresh’s highly coveted brand of womenswear, menswear, kids clothing, accessories and beauty is adapted for the new markets, the first of which will be in the United Arab Emirates and Souel, South Korea, which will open flagships later this year.
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Canada’s top talent brings it all back home for the first-ever CAFA Awards


CAFA Awards

Photography by George Pimentel

See photos from inside the CAFA Awards »

Toronto had its first-ever dose of fashion Oscars this past weekend, as the best in Canadian talent gathered for the inaugural Canadian Arts and Fashion Awards at the Fairmont Royal York. Aiming to shine a light on often politely under-appreciated homegrown talent, awards were given out to the best in design, styling, photography, modelling and to one person who stands in a category all by herself: Jeanne Beker. The television host/journo of 30+ years was awarded the CAFAs first Vanguard Award for well, everything.

Looking around the glittering ballroom, there was a real sense of “everyone who’s anyone is here,” which is quite the feat on a blustery night in the middle of winter. Topping that A-list was be model Coco Rocha, who stunned as no one else (in the room) could in a one-shouldered white gown by Dsquared while accepting the award for Model of the Year. Also in town, designing wonder boys Dean and Dan Caten, who scored the Best International Designer award. Taking a page out of the CFDA’s book, the CAFAs partnered with Swarovski to fund the Emerging Talent Award, which gave $10,000 and a mentorship by Joe Fresh founder Joe Mimran to Sarah Stevenson, the floral-happy designer who also won TFI New Labels last spring. With so much pegged on her impending success, it seems sure that her name will rise to the rank of fellow winner Jeremy Laing, who picked up the much-deserved award for Womenswear Designer of the Year.
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Sneak a peek at the Joe Fresh makeup collection for Fall 2013: 34 beauty products that won’t break your budget


Joe Fresh Beauty Fall 2013

See the Joe Fresh Fall 2013 makeup collection »

We’ve been hit with a slew of fabulous new cosmetic lines lately (ahem, RiRi [Hearts] M.A.C and Alber Elbaz for Lancôme!) and as excited as we are, these glossy goods are sure to put a big dent in our wallets. Cue Joe Fresh’s Fall 2013 makeup collection. A new line of stylish, fresh and affordable cosmetics that are just as worthy of our excitement and much friendlier to our pockets. The fall line offers new colours, upgraded packaging, trendier shades and improved formulations.

Simone Otis, Joe Fresh beauty director, says the playful collection promises “classic essentials for any beauty kit,” while offering fun and trend-oriented options as well. Via press release, creative director Joe Mimran credits customer feedback as the collections main inspiration, citing that designs were modified to cater to customer wants. Most importantly, this includes the introduction of removable caps on Joe Fresh nail polish—the new two-piece lids will allow for easier application of nail polish and painting percision. Other things in the mix include lipstick duos (because we all love options), lip glosses with a seriously reduced “sticky” factor, statement-making metallic polishes, saturated pastel matte lipsticks and a particularly fierce new cobalt-blue mascara. Read more »

Joe Fresh Fall 2013 look book: 38 items that are just as stylish as they are covetable


Joe Fresh Fall 2013

See the Joe Fresh Fall 2013 collection »

Canadian favourite Joe Fresh is going back to black with their Fall 2013 collection. The look book for fall has just arrived, and it has a pitch perfect mix of basic wardrobe staples and embellished statement items that are certain to revamp your style. The fall collection, which is based on ‘90s Parisian street chic and described by creative director Joe Mimran as “so effortless and cool,” consists mainly of black and white looks. The brand, which is mostly known for their versatile cotton pieces and clean-cut denim, played around with new textures for their fall selection, offering everything from sequined cardigans to faux-fur mini skirts, not to mention a laser-cut sweatshirt or two. Some of the pieces had punk undertones, reminiscent of this year’s Met Gala theme, convincing us that well be seeing a lot more of this edgy style in the months to come.

Taking cues from the Joe Fresh Fall 2013 runway show, which offered countless styling possibilities for the mostly monochrome pieces. Mimran was not the only one sticking to darker shades for his fall collection. From Chanel to Isabel Marant to Alexander Wang, many designers turned down the volume on the colour palettes for the Fall 2013 runway shows. Read more »

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