Usually when you picture a ‘downtown girl’ you imagine mussed hair, probably toped with a black toque and slept-in eyeliner that somehow only looks better as the day goes on. Kaelen Haworth’s eponymous line—known for its effortless-yet-edgy aesthetic—usually stays away from such a look, keeping her models fresh faced. But for Fall 2014, the Kaelen collection had a distinctly more feminine feel, which called for a beauty change up.
For hair, this meant a subtle updo that had DIY appeal. It should “look like she dragged [the hair] back herself,” said Pantene consulting stylist Justin German of the half-updo style. After prepping hair with Pantene Pro-V Volume Root Lifting Spray Gel and a soon-to-be-released dry shampoo from Pantene, German teased the top section slightly before pulling hair back into a ponytail, securing it in place with a couple of exposed bobby pins. Tightness was not the name of the game, as per the designer’s desire for ease and edge. Read more »