When Marc Jacobs and Sofia Coppola take the stage at the launch for his fragrance Daisy Dream (from $85, Hudson’s Bay) at New York’s Dia Center for the Arts, you want to study them the way a zoologist watches animals in their natural habitat. You’re compelled to scrutinize not only their behaviour but what they’re wearing—she’s in slim, cropped black pants, a coral sweater (both by the designer himself) and black ballet flats, while he’s in a suit paired with dingy Adidas Stan Smith sneakers. Being in such close proximity makes the impenetrable sphere of cool that surrounds them all the more apparent; you fantasize about what their conversations must be about, what clothes he designs with her in mind and whether they share current iPod playlists.
They’ve been friends since the early ’90s, and Jacobs has enlisted Coppola over the years for various projects, from modelling in the ad for his very first fragrance to advising on shoes and bags for Louis Vuitton. He tapped her once again for directorial duties on the TV commercial for Daisy Dream, and it sounds like it was an effortless task. “We have similar tastes in music and photography, so I felt like I knew how to approach it,” says Coppola. “How Marc sees women is something I identify with.” As a feature film director, she embraced the opportunity to not have to deal with dialogue. “I think in the way that a fragrance is sort of abstract, I liked not having to tell a story, but more a mood or an atmosphere.”
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