We’ll be the first to admit it—watching Say Yes To The Dress is one of our favourite pastimes. Not just for the dramas the tag-along entourage sometimes generates, but more so for a glimpse into the pricey world of wedding dress shopping. $10,000 for a designer dress you’ll wear once? You bet. The term “budget wedding dress” for most conjures up images of god-awful gowns that no amount of justification from a stingy mother-in-law could save. Well those days are long gone. Budget-bridezillas-to-be: meet you new fairy godmother, Zac Posen.
The New York designer has come together with David’s Bridal and to create Truly Zac Posen, an affordable line of bridal gowns and bridesmaids dresses ranging from $215 for cocktail sheath to $1,400 for tulle ball gown. Posen is a favourite of red carpet celebrities, known for his figure flattering mermaid gowns and cocktail frocks, and has done one-of-a-kind big-ticket bridal gowns for Portia De Rossi and Coco Rocha.
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