Fashion
Dream collaborations
Photography: Joe Fresh by Jenna Marie Wakani, Pringle of Scotland by Peter Stigter
Joe Fresh has earned a place in our hearts for its universally flattering pieces—this season it’s tennis whites, ruffled skirts and prepster pastels—that are subdued, but stylish; covetable but not costly. A team-up with Pringle of Scotland would bring the brand both luxe textiles and label cachet (perhaps a campaign starring Pringle favourite Tilda Swinton?) to put Joe Fresh on even the most brand-conscious shopper’s most-wanted list. Pringle’s sumptuous cashmeres may send prices through the roof, but a girl can dream, can’t she?
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