Since the launch of her blog, Song of Style, back in 2008, Los Angeles-based blogger Aimee Song has become one of the blogosphere’s most beloved. With her penchant for bright colour combos, positivity and long flowing locks, she’s built an empire of page views, Instagram likes and Facebook fans. She’s turned all that into several collaborations with brands like Michael Kors, 7 for all Mankind and now Canadian eCommerce site, eLuxe. The 6-piece capsule collection ($45-$75, eluxe.ca) features logo T-shirts and distressed sweatshirts all emblazoned with “Do Epic Chic” and “VoiLÁ.” “I’m always about positive sayings,” she says. “I always feel like if you’re positive in the morning, you wake up saying ‘Oh my gosh, today is going to be a great day,’ then, everything is gonna be great! And I thought if I was going to do ‘chic’ then I’m going to make it epic, so why not, ‘Do Epic Chic’?”
While Song was in town last week (wearing the new Chanel chain link booties, we might add), we sifted through her Michael Kors bag and found plenty of the bloggers go-to items. They were all epically chic.
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